Here’s the good news: Digital technology has made our life better.
Today, our world is full of screens. We surround ourselves with screens and keep them in our hands, purses, and pockets. However, these screens have no value on their own. We love these screens so much because they are a way to connect to the world around us and to other people. They help us feel connected.
We connect with our friends on WhatsApp, with our acquaintances on Facebook, with creators on TikTok, and with opinion leaders on Instagram. With these connections, we discuss the latest TV shows we watched on Netflix and the latest albums discovered on Spotify. And of course, we discuss all the actors and artists whom we love so much. Everything our favorite celebrities do makes us feel connected to them as well, and this connection is a huge part of every fan’s life.
But wait, there’s a difference here! Fans are not truly connected to their idols when they follow them on social media. In reality, fans are only connected to celebrities’ social accounts; however, if they wish to have a truly personal connection, this is something not so easy to achieve.
What are problems with social networks that make them far from being the perfect channels for communication between celebrities and their fans? Let’s delve deeper into this:
Lack of Direct Communication
Social networks are platforms for mass communication, just like the mass media. Their power lies in this feature because every person now has an opportunity to become a mass media and opinion leader. At the same time, this is their disadvantage: they are not designed for direct communication. The truth is, direct, personal communication appears more influential than mass communication. So, fans could have low satisfaction without a chance to experience a personal touch from their idol.
Lack of Monetization Options
Social networks support the interest and popularity of a personal brand, but they struggle to provide creators with efficient means of monetization. Celebrities and opinion leaders have few features to monetize their followers’ attention. Instagram, Facebook, YouTube, Twitch, TikTok, and other platforms have been thinking for years of how to enable creators to monetize their presence on the platforms, but their efforts are still futile.
No Single Place for Shopping Celebrity Products
Nowadays, when everyone is used to the reality of purchasing anything on Amazon, the situation with branded goods and merch by celebrities is completely different. Usually, every artist has their own site where their products can be purchased. However, for fans, it takes so much time and energy to explore all those sites to find something really interesting. If all the products from celebrities were in a single place, it could make fans much happier.
Headache of Maintaining Personal Websites
Development and maintenance of personal websites is a headache for celebrities and opinion leaders, too. Lots of resources are needed to create, manage, update and promote their web pages. In the era when social networks have become a single point of communication with celebrities, their personal websites lose the battle for attention. So, often, all those resources spent creating a site become wasted, generating no significant results since they are not capable of reaching a wide-enough audience.
Everything is not perfect, and social networks have no clear vision of how to overcome all those obstacles.
Is there any alternative future possible? Can we imagine a world where technology helps everyone stay connected to others and makes the most of personal communication? Can such a reality be designed and created now, without waiting for the next generations to enjoy it?
Yes, it can. And it is being built right now!
Payphone X is a platform for personal communication between fans and celebrities, followers, and opinion leaders worldwide.
It offers features for fans to get direct access to the celebrity’s exclusives, have fun, and get personal advice from the most successful professionals. Fans can easily chat with their idols, have a one-on-one video call, get an autograph without standing near the side door of a concert hall, have a personal video-greeting from their favorite star, and give this service as a gift to the ones they love.
Payphone X platform unites all the services and merch for sale on a single platform. Thanks to digital products, celebrities can monetize popularity, and opinion leaders can find their clients around the world. What is more, personal communication with fans gives celebrities and opinion leaders a better understanding of their audience.
This is what we have today.
Now let’s dream a little!
Let’s dream about the technology we could build and the world we could enjoy.
We dream of creating the fan community of the future. Payphone X will be a global ecosystem where fans and followers can get a privileged touch with stars and opinion leaders. We are talking about those fans who will become best friends with their idol, those who care about talented people by investing in their creativity and skill. This is not only a manifestation of love but also the key to direct communication with stars.
You may say we are dreamers. However, we know how to design and nurture our dreams.
Are you ready to take your first step into the new reality?
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